Chairman Akio Toyoda was astonished. The only current CENTURY over-fender version in the world!

TOYOTA’s CENTURY is a special car, and even a cursory glance at TOYOTA’s website will quickly reveal this. Take, for example, the lineup. Other cars are categorized as “compact,” “minivan,” or “sedan” and listed as one of them.

However, only CENTURY is listed as “CENTURY”. In other words, for TOYOTA, the CENTURY is a one-of-a-kind vehicle that cannot be placed in any one genre.

The price was 2008 million yen including tax. This is an old expression, but it is enough to buy a house. If you look around the world, there are many more expensive cars, but this is still an outrageous price.

The first generation CENTURY was born in 1967, the 100th anniversary of the birth of Sakichi Toyoda, the founder of TOYOTA. The CENTURY was designed to be overwhelmingly quiet and comfortable, and to express the traditional beauty of Japan in every aspect. It continues to be loved by the Imperial Family and other leaders active in Japan.

CENTURY is such a car. And ALESS has done what it wanted to do without any hesitation, and has given shape to such a CENTURY.

TOYOTA’s on-demand media, which started several years ago, distributes a variety of information that is usually not easily seen. One of the most popular projects is that of Chairman Akio Toyoda. The YouTube video of him parading around the Tokyo Auto Salon 2024 has been viewed more than 300,000 times.

On the way to the next booth, Chairman Akio Toyoda happened to see the ALESS CENTURY and was glued to it. I couldn’t help but comment, “Wow, this is great, we’re going to do it with CENTURY.

It was an unscheduled event, and although it was only a few seconds long, the fact that he left it uncut and put it on YouTube is no exaggeration to say that he recognized its awesomeness.

A current model CENTURY, costing over 20 million yen, and the only one in the world with over fenders. The fenders were made by ALESS, of course. The industry says, “If you are going to do over fenders, go with ALESS.” ALESS has created numerous over fenders and boasts a high level of popularity for its design and technical capabilities.

In this CENTURY, the over fenders are presented in a clear, royal style. However, despite the width of the fenders, they look somewhat like genuine fenders. The secret is the stock molding, which has been placed back on the butt end of the over fender at the mimi where the molding is attached. This is not as easy as it sounds. There are very few stores, including ALESS, that can do such a trick.

The body kit was designed by ROZEL, an original brand of ALESS. The kit consists of four parts: front, side, rear, and wing. The design eliminates any waste and embodies a simple yet luxurious style befitting of the CENTURY.

ALESS’s CENTURY made its debut at Tokyo Auto Salon 2024. It was the only over-fender version in the world. Therefore, it is still a hot topic of conversation and is attracting more and more attention.

If you want this CENTURY, you can buy it at ALESS. Located in Yamagata City, Gifu Prefecture. If you make an appointment in advance, you can, of course, see the vehicle.

ALESS
https://www.aless-group.com