![](https://aless-mag.com/wp-content/uploads/2024/05/01_P1244850.jpeg)
Why people love JUNCTION PRODUCE, the champion of the VIP industry.
【ALESS MAGAZINE|Special Column】
The origin is the pinnacle. That is why JUNCTION PRODUCE will never release version 2.
JUNCTION PRODUCE, known for its catchphrase “JP for VIP,” has been selling dress-up parts for Japanese luxury cars since the days when there was no such thing as VIP. Since then, JUNCTION PRODUCE has remained at the top of the industry for more than a quarter of a century.
![](https://aless-mag.com/wp-content/uploads/2024/05/02_TM27106-1.jpeg)
Nowadays, VIPs are not only common in Japan, but have spread throughout the world and have become commonplace among car enthusiasts. It is no exaggeration to say that it is thanks to JUNCTION PRODUCE that the VIP genre has grown so large. So, VIP is not uncomfortable with the expression JP.
All of JUNCTION PRODUCE’s aero parts make the most of the good qualities that the car has. In other words, they are designed to compensate for what the car lacks. The design is never eccentric and is extremely simple. That is why everyone can continue to drive it for a long time without getting tired of it.
![](https://aless-mag.com/wp-content/uploads/2024/05/03_TM27111.jpeg)
JUNCTION PRODUCE never releases version 2. No matter how successful a car model is, even if we know that it will surely sell if we make it, we will never release a version 2. This is because we believe that the starting point is the pinnacle, and that there is nothing that surpasses version 1. Each and every car is a serious competition. This attitude is also a major reason why JUNCTION PRODUCE makes fans’ hearts so excited.
【ALESS MAGAZINE|Special Column】
The most majestic vehicle in JUNCTION PRODUCE is this NISSAN 50 PRESIDENT!
The 50 PRESIDENT wearing JUNCTION PRODUCE’s aero parts, NISSAN’s proud flagship, dressed up in JP’s style. This strong sense of intimidation may be the most impressive among JUNCTION PRODUCE’s lineup of aero parts.
![](https://aless-mag.com/wp-content/uploads/2024/05/04_P1244856.jpeg)
This time, the photo was taken at ALESS’s secret factory No. 3. A beautiful luxury car stands majestically in a cluttered space with equipment lying around in various places. Stillness and movement. The contrast is unbearable.
※Click on the photo to enlarge.
【ALESS MAGAZINE|Special Column】
Loaded with high-end equipment that is unthinkable in this day and age, this flagship model exudes NISSAN’s seriousness!
The 50 PRESIDENT was sold for 13 years, from 1990 to 2003. During that time, it underwent two minor changes, so it was divided into three versions early, mid, and late.
The vehicle you see is a late model from 2000. The grille is larger than the early and mid PRESIDENT models, and the headlights have eliminated the lens cutouts and use HIDs.
![](https://aless-mag.com/wp-content/uploads/2024/05/10_P1244923-1-1024x684.jpeg)
STOCK|HEADLIGHTS
The lens cutouts that were engraved on the early and mid-term headlights have been eliminated, and the late model has evolved into a sparkling, modern look.
![](https://aless-mag.com/wp-content/uploads/2024/05/11_P1244941-1024x684.jpeg)
STOCK|SEATS
The seats have a high quality feel to them. The moquette seats are more atmospheric than the leather ones in this generation. The passenger seat has an ottoman.
The interior was clean for its age, and the seats were in relatively good condition. The front passenger seat has an ottoman so that rear seat passengers can stretch their legs forward. This kind of equipment is rare in today’s cars, and gives the car the feel of a luxury car.
The wheels are 18-inch KOENIG wheels. The double mufflers are a perfect match. The suspension is fitted with full-tap dampers.
【ALESS MAGAZINE|Special Column】
Stores like ALESS, which specializes in dress-up cars, are preserving the traditional Japanese VIP culture!
ALESS, located in Yamagata City, Gifu Prefecture, is one of the largest VIP car specialty stores in Japan. Thanks to this store, you can find the now rare JUNCTION PRODUCE 50 President.
![](https://aless-mag.com/wp-content/uploads/2024/05/17_P1244851.jpeg)
The V8 4.5 liter engine with a huge body over 5 meters in height. There is no such car in Japan anymore. The value of a luxury car, the value of a sedan, the value of JUNCTION PRODUCE. It is precisely because there are specialty stores like Ares that understand this that we can still acquire early VIP cars with peace of mind.
![](https://aless-mag.com/wp-content/uploads/2024/05/18_TM24436-1.jpg)
VIP cars of this age are now attracting renewed attention. Popular cars sell quickly, and the 50 PRESIDENT introduced here has also passed into the hands of a new owner. ALESS also has many other attractive dress-up cars. Please visit the official ALESS website to find the car of your choice and enjoy your car life to the fullest.
![](https://aless-mag.com/wp-content/uploads/2024/05/19_TM24413-2-1024x683.jpg)
ALESS
586 Umehara, Yamagata City, Gifu Prefecture
tel.0581-22-2114
aless@as-japan.co.jp
Business hours|10:00 – 20:00
Closed|Open all year round (except for year-end and New Year holidays)
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