Why people say ALESS is the best place to buy a VIP car in Japan？

Why are customized cars undervalued by the average car buying store？ Knowing this tragic reality makes me sad as a car enthusiast. On the other hand, ALESS buys customized cars at a higher price than anywhere else. We take into account not only the price, but also the wishes of the owner who is selling the car, and pass it on to the next owner. Please take this opportunity to find out why ALESS is the only place to buy a customized car！

【 QUESTION 】Even if you look cool enough to win an award at a car event, you often get negative feedback from the typical buyer, right？

【 ANSWER 】That’s right. This is because, in the case of these customized cars, the staff needs to have knowledge of customization to be able to assess the car.

【 Q 】We, sedan lovers, for example, think it is cool when we see a sedan with high-end wheels. But it doesn’t happen in the case of a buyer who has no knowledge of customization, does it？

【 A 】That’s right. Whether it’s wheels or aero parts, if you don’t have knowledge of customization, you don’t know how to assess and what price to charge.

【 Q 】Many sedan owners, especially these days, are particular about their suspension. Stock cars have orthodox specifications that are acceptable to all. On the other hand, in many cases, customized cars have been replaced with parts that are much more functional than the stock ones.

【 A 】After all, one cannot make a correct evaluation of a product unless one knows how good it is. Also, since the suspension is an important part that is related to the law, it is the law, or even more advanced knowledge is required. Then, they feel it is a hassle and refuse to buy a car with customization, or even if they buy it, the price is much lower than the market price. So that is what happens.

【 Q 】I have heard that buyers who are not knowledgeable about customization may treat a car with over fenders as an accident and not price it.

【 A 】I think it is possible. So body modification = restoration history. But we at ALESS can tell if the car was damaged in an accident or if it was done to make it look cool. So for ALESS, over fenders will not be negatively evaluated if there are no driving problems.

【 Q 】So, is it because of the store’s lack of knowledge that a cool looking car gets a negative evaluation？

【 A 】Yes, it is. They don’t know anything about customization, so they are afraid to touch it. I think that is the real reason.

【 Q 】ALESS is different from buyers who have no knowledge of customization. They give fair value to the customization that the owners have worked hard for. That’s why you are so popular that people say ALESS is the best place to buy VIP cars, isn’t it？

【 A 】We know the value of customized cars. Because we know the value, people feel comfortable selling their cars to us.

【 Q 】What is particularly important to ALESS when making a purchase？

【 A 】That is a question we are often asked, and a difficult one at that. If I had to say, it is the overall quality of the workmanship, or quality. What is cool or uncool is a matter of taste, so it depends on the person. But quality, to put it simply, is cleanliness. You can tell at a glance if something is clean or dirty. First of all, that is what we look at. It is most important for a car that has been customized to be clean.

【 Q 】For example, TOYOTA’s CELSIOR or NISSAN’s CIMA, which are great cars for sedan lovers, but for non-sedan lovers, they are just old cars.

【 A 】It is true that buyers who don’t know the value of the base car will pay a higher price for a newer car. But we don’t value cars based on their age alone; we know the historical value of CELSIOR and CIMA. We also know that a great many people love this generation of cars. Every once in a while, we come across a CELSIOR or CIMA that is in amazingly good condition, one owner, garage kept, and with low mileage. When that happens, it makes me really happy as a sedan lover.

【 Q 】ALESS is doing a service called Easy Assessment using an app. This is also very nice.

【 A 】Thank you very much. Thanks to you, we have a lot of people using this service. Since we started this service, most of them contact us through the app rather than by phone or email.

【 Q 】Many people don’t like to make phone calls. It’s a great service for owners who want to sell their cars.

【 A 】I think so. With the app, you can contact us anytime you want. I think that’s another advantage.

【 Q 】What happens to the car after it is purchased？

【 A 】There are various cases depending on the extent of the car. As a basic process, we first perform a neat inspection and maintenance, followed by inspection and repair of the custom parts. Then, we put it on the store floor at ALESS.

【 Q 】Let me ask you personally, what is the best part of your job as a buyer？

【 A 】Especially for those who customize sedans, they really take good care of their cars. So I am often asked to sell this car to someone who will take good care of it. We pass that feeling on to the next owner. I think that is the best part of this job.

【 Q 】If we work with such ideas, I am sure our customers will be pleased.

【 A 】I agree. Actually, I myself drove customized Model 20 and 30 CELSIORs between the ages of 20 and 30. So I understand the feelings of owners who are thinking of selling their cars. I also understand how it feels to put all your salary into a car (laughs). I feel really sad when a car that has been cherished in such a way is bought at a low price by a buyer who does not understand its value.

【 Q 】Finally, do you have a message for readers who are thinking about selling their customized cars？

【 A 】ALESS is a store located in Gifu Prefecture, but we go to Hokkaido as well as Okinawa Prefecture with a loaded car. We love customized cars. We will take your wishes into consideration and assess the price as high as possible. Please feel free to contact us from the application first.