What kind of company is ALESS, which stole the show at the TOKYO AUTO SALON 2025？

Thank you for always reading the English version of ALESS MAGAZINE. ALESS MAGAZINE brings you the latest in Japanese car customization culture. We focus in particular on customizing VIP, Japan’s high-end sedans. VIP is said to be a customizing culture that originated in Japan. Please enjoy the latest in authentic Japanese customizing culture.

This time, we would like to introduce you to ALESS, which won the top prize in the sedan category at the recently held TTOKYO AUTO SALON 2025. What kind of company is ALESS? Please take a look.

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A fully customized CENTURY. And two of them, one black and one white. The black one has a classic style, while the white one has a sporty style. When the two cars were lined up side by side, people started gathering from early in the morning to see this rare sight, as both cars are the most expensive in Japan, with a price tag of over 20 million yen. As expected, they won the top prize in the sedan category at the TOKYO AUTO SALON 2025. Without a doubt, ALESS was the star of this year’s TOKYO AUTO SALON 2025.

At the TOKYO AUTO SALON in 2023, one year ago, they won the top prize in the sedan category with the 130 MARK X. And this year, at the TOKYO AUTO SALON in 2025, they won the top prize in the sedan category with the 60 CENTURY. It doesn’t get any better than that. Buying a car from ALESS is now a kind of status symbol, but considering their abilities, it’s only natural.

Although ALESS is a very well-known brand in the Japanese used car and sedan industries, there are probably many people who heard the name ALESS for the first time at this year’s TOKYO AUTO SALON. So, we decided to take this opportunity to take a closer look at ALESS. The theme is “What kind of company is ALESS, which attracted so much attention at the TOKYO AUTO SALON?

Broadly speaking, ALESS is a used car dealer. However, it is completely different from a typical used car dealer. ALESS deals in unusual, cool custom cars. And the scale is even bigger than you can imagine. The entire group manages over 350 cars, making it one of the largest in Japan. The ALESS Gifu store is the main store, and specializes in sedans. The showroom is lined with cars that the staff have carefully finished one by one. When you step into the showroom, you feel as if you have wandered into an event venue. There are a whole range of luxury cars on display, including CELSIOR, CROWN, CIMA, FUGA and LEXUS.

ALESS is not only a sales company, but also a company that focuses on buying. This is another reason why it is supported by owners who like customization. Even if you spend money on customization, custom cars are avoided in the Japanese used car market, and it is difficult to sell them at a satisfactory price because they are not properly evaluated at general buying shops. However, ALESS is a specialist custom car shop. That is why each staff member is familiar with the preferences of the owner. They will offer you the maximum valuation and also help you find the next owner.

There are other reasons why ALESS is so great. One of these is their own factory. They have four factories the first maintenance factory, the second maintenance factory, the third sheet metal and painting factory, and the fourth sheet metal and painting factory. They make full use of these factories to carefully build each car.

The high level of skill and good taste of the ALESS staff is clearly evident in the current CENTURY, which won the Grand Prix at the TOKYO AUTO SALON 2025. The installation of the aero parts and suspension settings are beyond reproach. In fact, the CENTURY in white has been repainted in ALESS’s original color, White Glass Flake, and the beauty of its skin is also phenomenal.

The reason ALESS exhibits at the TOKYO AUTO SALON every year is not only to promote its original brand “ROZEL” parts, but also to show off the technical capabilities of ALESS as a used car dealer. You can find the car you want, buy a car with peace of mind, and sell a car that has been dressed up with peace of mind. ALESS satisfies many car lovers in terms of both quality and quantity.

At the main store, the ALESS Gifu store, the “60CENTURY”, which won the Grand Prix in the sedan category at the “TOKYO AUTO SALON 2025”, is currently on special display. You can see this car, which attracted a lot of attention at the “TOKYO AUTO SALON 2025”, up close and in detail. This is a must-see for anyone who likes cars and sedans. Please take this opportunity to visit the ALESS Gifu store. You will not only be surprised by the high level of perfection of the CENTURY, but also by the large number of ALESS cars on display.